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Brynja Magnusson: Discovering the ‘gene key’ to your life’s purpose December 21, 2020 | By Mark Anielski

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measuring well-being

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What we do

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We have developed a mastery in measuring well-being in all its dimensions

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We conduct comprehensive well-being baseline assessments for municipalities, businesses and any organization wanting to assess the well-being conditions of their human, social-cultural, natural, built and financial capital assets and how these assets contribute to the well-being of individuals, households and businesses in communities.

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We conduct holistic well-being assessments in service to First Nations, Metis and Inuit communities in their aspirations for economic self-determination. These assessment are in alignment with indigenous laws, traditional use values and indigenous principles of well-being.

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We have developed a unique personal well-being survey tool we call Soul Print that can be used to assess your mental, physical, emotional and spiritual well-being as well as the well-being of your household, your workplace and your community.

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We have developed unique economic and financial impact analysis methods to measure the well-being value and impacts of programs and services of any organization or government programs or service.

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Well-being based budgeting is our latest innovation in well-being economics whereby the well-being ROI (returns on investment) of capital and operating budgets can be determined thereby allowing decision makers to measure and verify the well-being value for taxes and budgets.

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Adopting the integrated five-capital Genuine Wealth accounting and measurement tools, we have developed a unique analysis protocol that allows individual investors, impact investment fund managers and others to measure and verify the well-being impacts of their investments in various asset classes.

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Why we are different

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Mark Anielski discovered over 30 years ago that the word well-being is at the heart of most of the words used in economics and business.

The word 'wealth' originates from the Middle English (13th Century) word wela-th which literally means 'the conditions of well-being.'

The Greek word for happiness (eudaimonia) meaning 'well-being of spirit or soul'.

Combined these important two words with the original Greek root word for economy (oikos-nomia), meaning 'household stewardship' you have the foundation of what we call

the economics of well-being.

We bring a unique and practical approach to measuring progress and success using a model Mark developed called Genuine Wealth. In plain language, the basis of orienting our lives towards a good life means measuring performance and progress in terms of conditions of well-being of mind, body, spirit and the natural environment.

Our work adopts the best attributes of conventional accounting and economic analysis through the science of well-being lenses thereby helping decision makers make sense of a complex array of statistics and data presented in creative formats. This empowers decision makers to better understand the interrelationships between the many factors that contribute to the overall well-being of communities and societies.

We help you stay focused on measuring what matters most to the well-being of households, businesses and communities. In short, as Robert Kennedy once said in 1968, we measure the things that make life worthwhile.

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Our Latest Work

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Mark Anielski has completed numerous analyses of well-being impacts and completed several community and First Nations well-being assessments and prepared Well-being Balance Sheets that inform budgeting and decision making oriented towards better lives and improved welll-being.

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The Art of Well-being

Mark Anielski has developed a unique mastery in measuring and accounting for well-being conditions in communities, businesses and nations in Canada and internationally using the integrated five-capitals accounting model with stunning visualization of well-being indicators.

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Award winning Author

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Mark's The Economics of Happiness: Building Genuine Wealth won the Gold Medal in Conscious Business category at the Nautilus Book Awards in Los Angeles and a Bronze Medal in Economics at the Axiom Book Awards in New York.

[/et_pb_text][/et_pb_column_inner][et_pb_column_inner type="1_2" saved_specialty_column_type="1_2" _builder_version="3.25" custom_padding="|||" parallax__hover="off" parallax_method__hover="on" custom_padding__hover="|||"][et_pb_image src="https://www.anielski.com/wp-content/uploads/2011/11/978-086571-596-7-ECH.jpg" title_text="DUC Report cover page" _builder_version="4.7.7" _module_preset="default" width="100%" max_width="100%" module_alignment="center"][/et_pb_image][et_pb_image src="https://www.anielski.com/wp-content/uploads/2011/11/Economy-of-Wellbeing-Book-cover-very-small-size.jpg" title_text="DUC Report cover page" admin_label="Image" _builder_version="4.7.7" _module_preset="default"][/et_pb_image][/et_pb_column_inner][/et_pb_row_inner][/et_pb_column][et_pb_column type="1_2" _builder_version="3.25" custom_padding="|||" padding_top__hover="0px" parallax__hover="off" parallax_method__hover="on" custom_padding__hover="|||"][et_pb_image src="https://www.anielski.com/wp-content/uploads/2011/11/Mark-in-Avenue-12.jpg" title_text="DUC Report cover page" _builder_version="4.7.7" width="70%" max_width="71%"][/et_pb_image][/et_pb_column][/et_pb_section][et_pb_section fb_built="1" admin_label="Testimonial Section" _builder_version="4.7.7" custom_margin="|||" custom_padding="110px||110px|" da_disable_devices="off|off|off" da_is_popup="off" da_exit_intent="off" da_has_close="on" da_alt_close="off" da_dark_close="off" da_not_modal="on" da_is_singular="off" da_with_loader="off" da_has_shadow="on"][et_pb_row admin_label="Testimonial Title" _builder_version="3.25" custom_margin="|||" animation_style="fade"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.7.7" text_font="Montserrat|on||on|" text_text_color="#353740" text_font_size="42px" text_line_height="1.2em" text_orientation="center" max_width="700px" module_alignment="center"]

What others Say about Mark

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure="1_2,1_2" admin_label="Testimonial" _builder_version="4.7.7" custom_padding="|||"][et_pb_column type="1_2" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_testimonial author="Carol Anne Hilton" job_title="Founder of the Indigenomics Institute" company_name="Elegant Themes" portrait_url="https://www.anielski.com/wp-content/uploads/2021/01/Carol-Anne-Hilton.jpg" quote_icon="off" _builder_version="4.7.7" body_font="Montserrat||||" body_text_color="#747d88" body_font_size="16px" body_line_height="1.8em" use_background_color="off" animation_style="slide" animation_direction="left" animation_intensity_slide="20%"]

“Mark Anielski reminds us and shines a light on the pathway humanity is on. His book (An Economy of Well-being) is a timely reminder of our humanity in a world on a collision course with its economic paradigm. Anielski’s work is an invitation to realign our economics with our humanity, and offers new tools and outcome measurements outcomes steeped in the nature of reality.”

[/et_pb_testimonial][et_pb_testimonial author="Greg Dewling" job_title="CEO" company_name="Capital Region Housing Corp." portrait_url="https://www.anielski.com/wp-content/uploads/2021/01/Greg-Dwelling-photo.jpg" quote_icon="off" _builder_version="4.7.7" body_font="Montserrat||||" body_text_color="#747d88" body_font_size="16px" body_line_height="1.8em" use_background_color="off" animation_style="slide" animation_direction="left" animation_intensity_slide="20%"]

“Mark's well-being impact analysis skills helped our organization to measure the well-being impacts and customer satisfaction of our affordable housing program serving over 9,000 Edmontonians. Well-being has now become a measurable impact tied directly to our mission statement to improve the well-being of children and families in our communities though a continuum of quality housing options, supports, and partnerships. The valuable information gleaned from this exercise informs our programs and processes to better serve our tenants.”

[/et_pb_testimonial][et_pb_testimonial author="John McKnight" job_title="Co-author of The Abundant Community and author of The Careless Society. Emeritus professor of education and social policy, DePaul University" company_name="Capital Region Housing Corp." portrait_url="https://www.anielski.com/wp-content/uploads/2015/01/TC-115124-MainIcon.jpg" quote_icon="off" _builder_version="4.7.7" body_font="Montserrat||||" body_text_color="#747d88" body_font_size="16px" body_line_height="1.8em" use_background_color="off" animation_style="slide" animation_direction="left" animation_intensity_slide="20%"]

“Mark's book (An Economy of Well-being) redefines what we mean by The Wealth of Nations. It is a wonderful guide for people who want to take a path away from the monetization of everyday life”

[/et_pb_testimonial][et_pb_testimonial author="Peter Block" job_title="Author of Flawless Consulting and Co-author of The Abundant Community: Awakening the Power of Families and Neighborhood with John McKnight" portrait_url="https://www.anielski.com/wp-content/uploads/2015/01/TC-115124-MainIcon.jpg" quote_icon="off" _builder_version="4.7.7" body_font="Montserrat||||" body_text_color="#747d88" body_font_size="16px" body_line_height="1.8em" use_background_color="off" animation_style="slide" animation_direction="left" animation_intensity_slide="20%"]

“The Economics of Well Being is one powerful answer to the struggling financial world around us. It very thoughtfully and clearly identifies how our existing debt and wealth measurement systems no longer serve our communities and our ability to live together in a just and balanced society. By broadening and humanizing how we assess our well-being, we shift our attention to aspects of our life together that really matter and are really worth acting upon. This is a great book, gracefully written, founded on doable optimism”

[/et_pb_testimonial][/et_pb_column][et_pb_column type="1_2" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_testimonial author="Peter Haslett" job_title="Former President/Chairman" company_name="Ipsos Connect Canada and UK/Northern Europe" portrait_url="https://www.anielski.com/wp-content/uploads/2021/01/Peter-Haslett.jpeg" quote_icon="off" _builder_version="4.7.7" body_font="Montserrat||||" body_text_color="#747d88" body_font_size="16px" body_line_height="1.8em" use_background_color="off" animation_style="slide" animation_direction="right" animation_intensity_slide="20%"]

“Mark gives a well-researched view into the absurdity (irrationality) of our economy in an easy-to read style for the non-economist to understand. More importantly, he inspires us all (hopefully) with possibility. Possibility for a better way forward. A 21st century way forward. A happy way forward. This is a conversation that’s worth joining. It needs a strong voice. Here’s the ammunition. Come on Marketing community!”

[/et_pb_testimonial][et_pb_testimonial author="Dr. Seng-Kon Tang" job_title="Professor" company_name="Biblical Graduate School of Theology, Singapore" portrait_url="https://www.anielski.com/wp-content/uploads/2021/01/5eb52383-4e9f-473f-bc73-a42e775d4c5e.jpg" quote_icon="off" _builder_version="4.7.7" body_font="Montserrat||||" body_text_color="#747d88" body_font_size="16px" body_line_height="1.8em" use_background_color="off" animation_style="slide" animation_direction="right" animation_intensity_slide="20%"]

“An Economy of Well Being is an excellent and timely reminder that the end of the human person is to be in right relations with God, others, and nature. Mark Anielski calls us to radically realign our economics with our anthropology, gives us a toolkit and the metrics to do so, and demonstrates different possible outcomes through concrete case studies.”

[/et_pb_testimonial][et_pb_testimonial author="Dr. Marilyn Waring" job_title="New Zealand feminist economist, former politician, professor of public policy, Author of If Women Counted and Still Counting: Wellbeing, Women's Work and Policy Making" company_name="University of Auckland" portrait_url="https://www.anielski.com/wp-content/uploads/2021/01/Marilyn-Waring.jpeg" quote_icon="off" _builder_version="4.7.7" body_font="Montserrat||||" body_text_color="#747d88" body_font_size="16px" body_line_height="1.8em" use_background_color="off" custom_padding="||0px|||" animation_style="slide" animation_direction="right" animation_intensity_slide="20%"]

“Mark Anielski has been a leading innovator on the cutting edge of well-being studies for three decades, and this work has been about building indicators with communities and populations, not imposing them from multi-laterals on high. His work with indigenous communities is especially rich, and as a New Zealander, I appreciate this refusal to homogenize. I have been recommending Mark’s work to people for decades, and now have another book to suggest."

[/et_pb_testimonial][et_pb_testimonial job_title="Researcher in behavioural and monetary economics, systems thinker and founder of Happonomy, creator of the Sustainable Money System" portrait_url="https://www.anielski.com/wp-content/uploads/2021/01/Stef-Kyupers.jpg" quote_icon="off" _builder_version="4.7.7" body_font="Montserrat||||" body_text_color="#747d88" body_font_size="16px" body_line_height="1.8em" use_background_color="off" animation_style="slide" animation_direction="right" animation_intensity_slide="20%"]

"Mark is one of those economists who keeps questioning what many accept as fundamental truths. He looks at what happens in the real world and then puts the accepted models to the test to see whether they hold up. By doing that his insights in the way our economy works vastly supersedes those who try to hold reality to fit with the models, an endeavour which is destined to fail. For me, in that regard, he is comparable with Steve Keen, the author of the book 'Debunking Economics'. He is also willing to look at the full picture and is open enough to include the monetary system in that picture, something which is disregarded by too many economists. But apart from his mastery of data interpretation and systemic insight, Mark is amongst that rare breed of economists who manage to connect the hard math of economics with the nature and spirituality of the human race. Humans can not be captured in mathematical formulas and the economy can not exist without human beings. Mark deeply understands that and brings the two together in wonderful ways. We need more economists of this breed if we want to thrive as a human race."

Stef Kyupers (Belgium)

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